Jun 13
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Posted by Matt Peters Today’s web search engines have sophisticated ways of measuring whether a web page is related to a given query, based on decades of research in Information Retrieval. Come join me as I explore the inner workings of a search engine’s relevance engine and explain what it means for SEOs. Determining Relevance When a user submits a query to a search engine, the first thing it must do is determine which pages in the index are related to the query and which are not
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Determining Relevance: How Similarity Is Scored